Hi there! My name is....
Ayana
Williams
Welcome to my marketing portfolio! Here in my little corner of the internet, I’m obsessed with all things digital and finding new ways to creatively express myself.
2 years of email and influencer marketing
4 years of social media marketing experience, including content creation, marketing strategy, campaigning, and content calendar management
I am also a content creator! My largest channel has 20.5k followers with a 20% average engagement rate
B.S. in Marketing from George Mason University (Go Patriots!)
Highly values DEI efforts, growth opportunities, and a creative and collaborative environment within a workplace setting
Likes: Drinking tea, sea turtles, revamping my closet (again), learning about herbalism, trying new restaurants, spending time with friends and family
Past clients & positions
Little Medical School of the Treasure Coast
Social Media Marketing Intern
National STEM Honor Society (NSTEM)
Social Media/Graphics Project Manager
Inclusive Data
Social Media Manager
George Mason University Black Student Alliance
Head Public Relations Chair
Endo Black
Social Media Intern
GLOWBIOTICS Probiotic Skincare
Social Media Manager
Certifications
Congrats!
Ayana Williams
has successfully completed:
Hootsuite Platform Certification
73150872 ​May 5, 2023
Congrats!
Ayana Williams
has successfully completed:
Social Media Marketing Certification
73154650 ​May 6, 2023
Certificate of Completion
This Certificate is presented to
Ayana Williams
Social Media Simternshipâ„¢
Completed on:May 05, 2023
• ​• ​• ​• ​•
This certificate signifies experience:
Measuring key performance indicators for •Creating compelling ads for earned, owned,
tracking social media marketing successand paid social media marketing
Performing demographic targeting to increase •Utilizing content variation and test different
engagement and drive conversionspromotional strategies
Analyzing data to optimize performance •Testing social media content and promotions
across multiple social media channelsto increase engagement and drive conversions
Maximizing the benefits of both promoted and •Managing a substantial advertising budget
organic posting
•Social listening and engaging with consumers
Utilizing different social media strategies to
leverage the power of social media influencers
Social Media Campaigns
Client: National STEM Honor Society (NSTEM)
STEMulating Conversations Webinar
March 2021 (Women's History Month Panel)
Black Joy, Health, Wealth Academy | June 2021 (Juneteenth Event)
Client: Inclusive Data
Highlight
Covers
Client: GLOWBIOTICS Probiotic skincare
Probiotic HydraGlow Cream Oil Pearl Launch
January 2024 (Launch of best-selling product in a new shade)
Empowering Endo Sistas | March 2024 (Event for Endometriosis Awareness Month)
Client: Endo Black
Short-Form Video Content
Press
Releases
